Get found first
Local SEO and service-area pages put you at the top of the searches that actually convert into calls.
Case Study · Local Trades · New York City
Case Study: Cavanagh Electrician — from brochure site to lead engine
Cavanagh Electrician had a website that looked fine and did nothing. We rebuilt it on AWS as a fast, search-first conversion engine — and folded seven scattered domains into one property that ranks. NYC electrical contractor serving the five boroughs, client since 2024.
Static rebuild
Local SEO
7→1 domain consolidation
AWS hosting
AI-drafted content
2024
Site rebuilt & launched
Lighthouse Performance
<$50/mo
Hosting cost on AWS
7→1
Domains consolidated
The brochureware trap
Most small-business websites are brochureware — a printed flyer turned into a web page. They establish that you exist, and that is the end of the ambition. Cavanagh's old site was exactly this: a digital business card, slow to load, invisible in local search, and unable to do a single thing while the owner was on a job.
Before · Brochureware
A flyer that happens to be online
- –Static. The same few pages for years — "About", services, a phone number.
- –No transactions. Visitors can't book, schedule, or get a real estimate request through.
- –Invisible. Thin content and no local SEO means competitors win the search.
- –Dated. In a phone-first market, an old site reads as an out-of-business risk.
After · Conversion engine
A site that books work for you
- ✓Found. Service-area and service-type pages built to rank for "electrician near me" across the five boroughs.
- ✓Action-ready. Tap-to-call, lead forms, scheduling, and a monthly offer that drives the call.
- ✓Fast & modern. Static build on AWS — loads instantly, looks like a company you'd trust with your panel.
- ✓Self-running. Content, reviews, and offers refresh on a cadence without the owner touching it.
What we built
A custom static site — no bloated page-builder, no monthly subscription rent — hosted on AWS for performance and near-zero cost. Twelve-plus service-area pages (Manhattan, Brooklyn, Queens, the Bronx, Staten Island and the neighborhoods within), dedicated service content for the high-value work (panel upgrades, EV chargers, whole-home generators), an FAQ targeted at real search queries, customer reviews, a loyalty program, a rotating monthly promotion, and TCPA-compliant lead and scheduling forms.
Recurring service-area and content copy is drafted by AI and reviewed before publishing — which is why a twelve-page local site stays current on a few hours a month, not a developer retainer.
cavanaghelectrician.com
Seven domains, one authority
Over the years the business had accumulated a drawer full of domains — legacy brand names, "24/7" variants, alternate spellings. Scattered, they split traffic and link equity and confused search engines about which site was real. We pointed all of them to a single canonical property with permanent (301) redirects, so every bit of brand recognition, old link, and mistyped URL now lands on — and strengthens — one site.
Legacy brand-name domains
"24/7" service variants
Alternate spellings & typos
Old corporate registrations
cavanaghelectrician.com
One canonical site. All redirects 301'd, so link equity, brand searches, and direct-type traffic consolidate into a single ranking authority.
Reimagine what a website is for
A website shouldn't be a place your business is described. It should be a place your business happens — where a homeowner at 9 p.m. finds you, trusts you, and books you before they call three competitors. That's the difference between a cost center and a salesperson who works nights. Here's what becomes possible once you stop thinking "online brochure":
Turn visits into calls
Tap-to-call, instant quote forms, and clear offers built to move a visitor to a booking, not a bounce.
Win the trust test
Reviews, credentials, and a modern look answer "are these people legit?" before they dial.
Run on autopilot
AI drafts content, monitors reviews for new replies, and refreshes monthly offers — the site stays current with light oversight.
See what's working
Know which towns, services, and pages drive calls — and double down on the ones that pay.
Stop paying rent
Off the page-builder subscription treadmill and onto efficient AWS hosting that costs a fraction to run.
Your website should work like an employee who never sleeps — not a flyer pinned to the internet.
Is your site a flyer or a salesperson?
If it just sits there, you're paying to be invisible. Be Digital builds and runs lead-generating sites for trades and local businesses across NYC and the surrounding metro.
Talk to Be Digital